As Super Bowl XLV approaches, the Texas Department of Transportation is kicking off a new campaign reminding sports fans and drivers not to drink and drive as they travel to parties, sports bars, or Cowboys Stadium for the game.
Reminders to celebrate responsibly are popping up in TV and radio ads, online party invitations and digital billboards around the state.
"We know that many Texans look forward to parties at homes and at bars during the big game. This year, with the game taking place at Cowboys Stadium, Texans also have the option of going to see the game in Arlington," Carol Rawson, TxDOT Traffic Operations Director, said in a news release. "That's why we're making a special effort to reach sports fans with 'don't drink and drive' reminders at locations where alcohol is served or purchased, as well as in their homes. We want everyone to be safe coming and going from watching parties or the stadium itself."
This year, TxDOT is debut a new element of the agency's onoing campaign: interactive posters featuring a graphic Quick Response code (or QR code), which will hang in bars and restaurants in major Texas markets. By photographing the QR code using their smart phones, Texans will automatically be taken to the TxDOT Ride Finder mobile website, TexasDWI.org.
From there, users can find numbers for local cab companies, public transportation options, and even tweet friends to ask for a safe ride home.
TxDOT has also produced TV and radio messages reminding sports fans not to drink and drive.
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