Holbrook, NY February 24, 2011: About six months ago, Ace of Hearts Vending in Allentown, PA stumbled upon a website for a company on Long Island that manufactures alcohol breathalyzer vending machines. Their interest was immediately peaked. The vending machines, which are installed in alcohol establishments across the country, allow bar patrons to purchase a straw, insert it into the machine, and blow into it. In turn, the machine provides patrons with their approximate BAC (blood alcohol content). Not only is the entertainment value high, but the alcohol awareness it promotes in bars and restaurants can be limitless. Ace of Hearts knew they could find a surplus of establishments in their area that would be more than willing to place one of these vending machines on their wall. And so they contacted the professional team at Alco-Buddy.
Within days, Ace of Hearts created a thorough business plan, preparing for any bumps in the road. Together with a web designer, they developed a fully functional website complete with a blog for people to write about their Alco-Buddy experiences. Ace of Hearts recently created a partnership with Hartzell Insurance who is able to provide a discount for establishments who place an Alco-Buddy. Plans for on-site promotions and give-aways are in the works.
Ace of Hearts targeted high trafficked establishments, focusing on the bigger bars in college towns. Not only do large college bars pull in a larger amount of people, they also get new patrons each year from transferring students and freshly turned 21 students. A representative of Ace of Hearts says “The great thing about Alco-buddy is that anyone 21 and over who drinks alcohol becomes curious when they see the machine which leads to pulling out their dollar and placing to the machine to check out their BAC.”
In almost six months Ace of Hearts has reached over half its goal of placing 50 vending machines by May 2011. With its website and insurance company partnership in place, they can now begin to focus on selling the ad space that Alco-Buddy provides for Taxi companies, DWI lawyers and such. They continue to develop strong relationships with their clients and reinforce this with their excellent customer service. Alco-Buddy provides fully functioning machines that provide the most accurate results and yield the best experiences for patrons.
Ace of Hearts is excited to be a part of the Alco-Buddy family and believes that getting into the breathalyzer business while still in its infancy will give them a head start once it starts picking up momentum. Look out for Ace of Hearts’ Alco-Buddy machines on the web (www.aceofheartsvending.com), on facebook (Ace of Hearts Vending), on t-shirts and in bar promotions.
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